Difference between Dofollow Links and Nofollow links

What are DoFollow & Nofollow Links?

Whenever we are talking about SEO (i.e search engine optimization), examples of the frequently using of words are dofollow, nofollow, doindex, noindex, meta robots, etc. All these words hold equal importance in the SEO strategy. Here, I will be explaining about Dofollow and Nofollow. Especially for those who are fresher to SEO or people who are still not clear about Nofollow or dofollow.

Do You Know?
Dofollow links allow Search Engines ( like google, yahoo, bing, etc.) to follow them & visit our website by giving us link juice and a backlink. If the webmaster is linking back to you with this particular link then both the Search Engine and the Humans will be able to follow you. The best strategy to provide someone's dofollow link is allowing keyword in the anchor text. It means when you are linking to any website or any webpage, use the targeted keyword as anchor text.

An example of Dofollow Link: <a href="http://www.google.com">Google</a>

Important: By default all the hyperlinks are dofollow links. So, it’s not necessary, to do anything to make a link do-follow.

Nofollow is an HTML attribute value. It is used to educate the search engines bots that the hyperlink should not influence the link target’s ranking in the search engine’s index. It is anticipated to lower down the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring in the first place.

An example of Nofollow Link: <a href="http://www.google.com" rel="nofollow">Google</a<

dofollow links

Types Of No-Follow
Robots Meta Tag : <meta name="robots" content="nofollow" /> The above line tells crawlers/spiders/bots not to follow links on the full page.

Link Attribute : <a href="http://www.google.com" rel="nofollow"> The above line tells search engines not to count the link in terms of ranking pages.

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