Social Media Marketing, Online Marketing & Inbound Marketing

Social Media Marketing, Online Marketing & Inbound marketing

Social media is the fastest growing trend in the history of the world.

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media marketing is the use of social media platforms and websites to promote a product or service.

But according to Neil Patel, “Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing.

Social Media Marketing gives more traffic. There are so many Channels of social media and strategy of all is different but this base of all strategies is same i.e. Content. Content should be good , quality based, informative, Subject related, Attractive, Descriptive but to the point and for users benefit that when one person read or see your content, he or she will tell others and other will tell other ,means sharing going on and content will go viral and quite obvious social media strategy will win.

Which Social media platforms are the best for businesses to use? In order to create a successful social strategy, we have to be familiar with how they work.

I’ve provided a list(28) of our favorite platforms for marketing our business.


This is the biggest social media network on the Internet. Founded on February 4, 2004.


Founded on December 14, 2002, and launched 0n May 5, 2003, LinkedIn is hands-down the most popular social media site for professional networking.


Twitter was founded on March 21, 2006.This social media platform has more than 320 million active monthly users who make use of the 140 character limit to pass on information.


A visually oriented social platform, Instagram is based mainly around mobile apps and lets you post photos and short videos, along with “stories” that disappear at the end of each day.


Google’s social media platform, Google+ lets you share content, photos and more.


Tumblr is one of the most difficult to use social networking platforms, but it’s also one of the most interesting sites. The platform allows several different post formats, including quote posts, chat posts, video and photo posts as well as audio posts.


For those businesses that want to use live broadcasting to communicate with customers, Periscope is a mobile app that lets you connect with people and stream live video content.


Pinterest allows users to create different boards where they can save photos and content from a variety of sources. So businesses can use it to post products, blog posts and a variety of other content.


Tumblr is sort of a mix between a social media site and blogging platform. You can post photos, videos, text posts


Known mainly for being popular with young users, Snapchat is starting to catch on with a wider audience now. You can share photos, short videos or text messages with other users. And that content is only viewable for 24 hours.


A social sharing site owned by Yahoo, Flickr lets you upload photos and videos, sort them into albums and even interact with other users in groups or comments.


A video sharing app for mobile users, Vine lets you upload and share quick, looping videos on the app and even share them on other social platforms like Twitter.


If you create video content for your business, then you probably already use YouTube. You can upload your own videos, share them on other sites, create playlists and even interact with other users on the platform.


Vimeo is not as popular as YouTube when it comes to video platforms. But you can still use it to upload videos.


The popular video and audio chat platform also lets you add connections and send instant messages to connections on Skype mobile or desktop versions.


MySpace certainly isn’t the popular social networking platform it once was. But there are still some community features mainly aimed at entertainment enthusiasts. So musicians and similar entrepreneurs could still find some benefits from using it.


Ning is a platform for online communities that lets you share photos, post in groups and even publish blog posts.


XING is a platform made specifically for business networking. You can connect with other professionals and companies, read industry news and even discover relevant events.


A LinkedIn platform, SlideShare lets you create presentations, infographics, documents and similar materials. You can also use it to find presentations on a variety of different topics related to your industry.


The popular question and answer site, Quora allows you to interact with other users by submitting questions and helping other users


Known mainly for reviews of local businesses, Yelp allows you to create a profile for your business and interact with other users through comments and more.


Meetup is a site that lets people create and join groups to share events and meetings in a given area. You can use the site to gain interest in special events or start groups.


For artists, photographers, illustrators and other creative entrepreneurs, DeviantArt provides an online gallery and community for artists to share work and connect with others.


Buzznet is a social network where you can share photos, video, text posts and more.


WhatsApp is a mobile messaging platform that lets users add friends and create groups to chat with via text, voice or even video.


Another mobile chat app, WeChat offers apps for iPhone, Android and even a web version.


Viber lets you send texts, make calls and even share photos with other users. It also offers a feature called public chats so that brands and celebs can share messages with wider audiences.


Busker is a live video chat app that lets you broadcast to your network to share tips or even demonstrate a product.

So , We have so many social channels to promote our business. Along this, we should know the Difference between Social Media Optimization and Social Media marketing.

SMO and SMM are the two marketing sources that are built upon many tools and strategies, which differ with each other.

Social Media Optimization

Social Media Optimization

Social Media Optimization or SMO refers to the process of optimizing a website so that it can be exposed online on various social media channels. This process can include anything carried out “on-page” such as refining the interface and usability of the site so that it becomes more compelling to the visitors in an effort to help them share it through various social media sites. In general, social media optimization is a strategy to make a website and its content viable and opt for sharing across social media and networking sites.

Types of social media include social networking sites such as Facebook, Twitter, video and blogging sites and social news and bookmarking sites(as discussed earlier).

In short, SMO is all about pulling your audience in with an “optimized” website and encouraging them to spread your content without any effort on your part.

Social Media Marketing

SMM on the other hand is the next step to SMO. Once you optimize your website,it’s time to share and publicize it online on various social media channels for the people to know about your brand, its product and services and to show interest in them. These may include advertisements, blogs, images, and videos describing your services and products.

Social Media Marketing

SMM is about activities that are done off-site,for instance, participating in online communities to have direct interaction with your customers forms an active part of SMM.

Both SMM and SMO are important for a website to get ranked and for business to make sales. Most of the high-end businesses are having separate sources to handle social activities of their business.

In short ,The clear difference between SMO(social media optimization) and SMM(social media marketing) is former includes optimizing your site through on page attributes, making the website more user friendly, more relevant so that it could be showed online on different social media channels while latter includes marketing of a website on different social media platforms like Facebook, twitter, Instagram etc. In brief, SMO can be taken as a way to encourage SMM activities by visitors of your website.

Social media optimization is not only the usage of media files on the business website, it is the process of properly optimizing the website and social media profiles of the business in order to grab the organic traffic to it. Whereas social media marketing is a way of promoting your website through different platform available for social media. It includes both paid as well as organic ways of marketing.

Online Marketing

According to TNMedia, online marketing is “…any tool, strategy or method of getting the company name out to the public. The advertisements can take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements.

Online marketing is any effort to spread the word about your company that uses the Internet to reach people.

Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, and more. The objective of marketing is to reach potential customers through the channels where they spend time reading, searching, shopping, or socializing online.

Widespread adoption of the Internet for business and personal use has generated many new channels for advertising and marketing engagement, including those mentioned above. There are also many benefits and challenges inherent with online marketing, which uses primarily digital mediums to attract, engage, and convert virtual visitors to customers.

Online marketing differs from traditional marketing, which has historically included mediums like print, billboard, television and radio advertisements.

Before online marketing channels emerged, the cost to market products or services was often prohibitively expensive, and traditionally difficult to measure. Think of national television ad campaigns, which are measured through consumer focus groups to determine levels of brand awareness. These methods are also not well-suited to controlled experimentation. Today, anyone with an online business (as well as most offline businesses) can participate in online marketing by creating a website and building customer acquisition campaigns at little to no cost. Those marketing products and services also have the ability to experiment with optimization to fine-tune their campaigns’ efficiency and ROI.

Benefits Of Online Marketing

A key benefit of using online channels for marketing a business or product is the ability to measure the impact of any given channel, as well as how visitors acquired through different channels interact with a website or landing page experience. Of the visitors that convert into paying customers, further analysis can be done to determine which channels are most effective at acquiring valuable customers..

Online Marketing Tools

There are a number of tools that can be used to build and maintain a robust online marketing program:

  • Email Marketing
  • Social Media Marketing
  • SEO
  • Display Advertising
  • SEM
  • Events & Webinars
  • Content Marketing
  • Video Marketing
  • Marketing Analytics
  • Customer Relationship Management (CRM)
  • CMS

Although online marketing creates many opportunities for businesses to grow their presence via the Internet and build their audiences, there are also inherent challenges with these methods of marketing. First, the marketing can become impersonal, due to the virtual nature of message and content delivery to a desired audience. Marketers must inform their strategy for online marketing with a strong understanding of their customer’s needs and preferences. Techniques like surveys, user testing, and in-person conversations can be used for this purpose.

How to Get Started

The first step to getting started with online marketing is to evaluate your goals and make sure they are measurable.

After that, you need to make a choice about how to make an online presence that helps you achieve the result. Maybe you need to set up an e-commerce site. If you’re interested in publishing content to drive awareness and subscribers, look into setting up a blog. A simple website or landing page with a lead capture form can help you start developing your brand and generating traffic. A basic analytics platform (like Google Analytics, which is free) can help you start to measure how you are tracking towards your initial goal.

Online marketing is also known as Internet marketing, web marketing, digital marketing and search engine marketing (SEM). Online advertising and Internet advertising are one technique involved with online marketing, but are not synonymous with online marketing.

Inbound marketing

Inbound marketing is a strategy that utilizes many forms of pull marketing — content marketing, blogs, events, SEO, social media and more — to create brand .Basically Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding.

The term “Inbound Marketing” was coined by HubSpot CEO Brian Halligan and is synonymous with the concept of Permission marketing, a 1999 book by Seth Godin

Compared with outbound marketing, inbound reverses the relationship between company and customer. In fact, while Outbound Marketing is going to push the product through various channels, inbound marketing creates awareness, attracts and helps new customers with channels like blogs, social media, etc.

The inbound method

To work well, inbound marketing needs many tools that help the brand to be found and help the customer to learn useful things provided by the brand. Examples of these tools include blogs, SEO/SEM, and social media.


Get found

“Get found” is the first step to start an inbound cycle. A company’s content must be visible to the right audience at the right time. This is a very long process that implies a long research and planning of contents.[5]


The second step regards conversions of fans into prospects. It may seem a very easy process but it is not easy at all. This process is long and implies energies and time for the company.


The third and final step of the inbound cycle is “analyze”. After letting the customer be aware of the product/service and after converting the fan into a prospect/lead, the company must analyze the data to understand what they have to change in the process to improve their results.

In short, when we are doing Marketing , we should know each and every concept in detail.

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